A Very Clear Statement
About Your Offer

A supporting statement of your value proposition.

Describe the value the user will get from your download. Make the text easily skimmed and full of the value they’ll get from the offer. They should understand how the offer will start to solve their pain, and lead them to a solution 

• What makes x different
• How do can you do y and get x
• How to achieve z
• Why you need to do A
• Where you can find B